LINKING YOU TO OTHERS & THEIR COMMUNITIES
How many times have you learned about new music by a friend’s recommendation? One thing that any and all music industry experts agree on is that now direct-to-fan marketing is the future of your career.
How Visible Are You on the World Wide Web?
How visible are you on today’s main marketing platform for music –the World Wide Web? Just having a website and a MySpace and Facebook page won’t get you where you need to be. You’ve got to work at it to make the connection to your fans. Making, keeping and expanding these connections is what it’s all about; this is the future of every successful act.
Do you know where your widgets are? Do you know what pages of your site are getting the most hits? Are your keywords working for you? Do you know who read your last newsletter, bulletin or blog? If not, you’re not sending out newsletters or bulletins and you’re not blogging, much less tracking who opened them and responded.
When is the last time you made an effort to:
A. Ask your current fans what they want/like/dislike in regards to your music and career?
B. Respond to them?
C. Launch a promotion that not only made them feel involved in your career but increased your current fan base as well.
Your Fan-Based Community Is Your Best Marketing Partner!
Today conversation is replacing content; meaningful connections begin when you have nurtured the relationship with your fans to the point that they don’t just read your blog or Tweet or email you on My Space but they actively become involved in your career. They respond to you as they respond to no other artist they follow, because you have built a more personal relationship with them through great Community management. You’ve asked what they want, you’ve responded and they respond in-kind – they work with you to help you grow your career; they are your truest and best marketing partners.
Your Internet Presence
To start the process of growing your fan-based Community, your internet presence has to be in place and working for you, not just sitting there taking up space. Marketing and promotions are essential tools for empowering and energizing your fans BUT they have to be able to find you to interact with you. It's important to remember that fan bases in many ways represent a living organism; without the proper attention and nourishment they slowly start to die.
Learn More About How Internet Promotion Can Help You!
Pamela Lovelace and Wynne Adams have developed ComLink Entertainment for you! You create the music and Pamela and
Wynne will work with you to grow your business!
Pamela is a 25-year entertainment industry veteran. Prior to starting ComLink Entertainment with Wynne Adams, she formed Lovelace Entertainment, a management and marketing company focused on independent artists and internet marketing. For more about ComLink Entertainment go to www.comlinkentertainment.com or click on the logo.
ComLink Entertainment wants to become your marketing department by offering their services to expand your career and audience around the world. ComLink will develop and implement a cohesive brand and look which threads throughout all the major music sites, blogs, forums and aggregators of which you need to be a part.